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We said silence is not an option. Here’s how we’re showing up and speaking up. 


This is not our final plan, but rather the first steps we’re taking in our ongoing commitment to combating racial injustice both in the bike industry and at large.

Anchor 1


We will dedicate more resources to amplifying the voices of Black Americans and BIPOC through all public-facing and internal communications. We’ll continue our efforts to increase racial and gender diversity through all levels of our organization while fostering a culture that prioritizes inclusion and retention. 


We will integrate diversity, equity and inclusion goals throughout all sections of our 2021 Work Plan.

Anchor 2


We are working alongside our partner Camber Outdoors to align on best practices for diversity, equity and inclusion in the bike industry. We will be talking to leadership at all levels and digging in to member companies to create change. We’re establishing a DEI Advisory Board to develop guiding actions to foster partnerships between BIPOC and our industry.


We will make financial contributions to support work already being done by organizations nationally and locally and encourage our coalition member companies to do the same.

Anchor 3


We’re currently working with our city partners to provide immediate funding to support social justice efforts on the local level. 


We will work to position city investment and bike advocacy efforts within the framework of equity and social justice. 


We will emphasize the value of our City Ratings program to serve as a tool to build equitable mobility networks that benefit all members of a community.

Anchor 4


We will continue to advocate at the federal, state and local levels of government for policies that improve communities by fostering inclusion and supporting equitable and complete mobility networks. 


We will continue to promote bikes and equitable bike networks as solutions for climate change, transportation, sustainability, safety and economic and workforce development that help build a better future for all.

Anchor 5


We will support our partners working to create equitable bike share programs in communities nationwide and tell and share stories that engage and reflect the people within those communities.

Anchor 6



We will continue to communicate to our growing army of 1.4 million supporters our mission of making biking better for everyone, as we acknowledge and work to address the systemic racism and injustice that creates barriers many people face when they ride bikes.


We will amplify the voices of Black Americans and BIPOC communities to our supporters through our Ride Spot Ambassador program and other communications.



In the near term, we’re dedicating time and resources to educate ourselves and find local groups we can support financially and with volunteer work. 


We’re providing each PeopleForBikes staff member with an additional day of paid time off and full work flexibility to be used for volunteer work or social justice training. We are also providing funds for each staff member to make a donation to an organization of their choice.

Anchor 7
Anchor 8



First steps in our action plan to be completed by August 1, 2020:

  • Conduct an external equity, diversity and inclusion audit of our entire organization and operations and develop a timeline and goals to implement the recommendations. 

  • Develop and share resources to help bicycle industry companies reach their equity, diversity and inclusion goals, including workforce diversity guidance, marketing and communications recommendations and processes and advocacy support.

  • Improve PeopleForBikes staff diversity by fully implementing a hiring process that follows best practices. Identify and begin implementing actions to strengthen mobility justice and anti-racism in active research and data analysis projects.

  • Identify opportunities to strengthen mobility justice and anti-racism in research initiatives.

  • Define a specific commitment for monthly stories or blogs that feature or center the experiences of diverse bicycle riders, including diversity of race, ethnicity, gender, gender identity, age and ability.

  • Finalize resources and timeline to significantly expand PFB stock imagery that shows people of many different races, ethnicities, ages, abilities, and body types riding in all kinds of settings.

We support people and communities of all backgrounds, abilities and

perspectives. No matter who you are, where you’re from or why you ride,

we believe everyone should be able to find joy on a bicycle.

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